I’m involved from the very beginning, right from those initial discussions about what we’re actually building, all the way through to launch and beyond. I take ownership across the entire design cycle, making sure nothing falls through the cracks. My work covers discovery and problem framing, where I actively collaborate with stakeholders and users to uncover real needs and opportunities. I move quickly from insights to ideation and concept development, translating what we learn into solid product directions. Then comes prototyping and testing. I make sure solutions actually work, refining them as we go. When it’s time to deliver, I work side by side with engineers, sweating the details to make sure the final product lines up with our vision. I also look after the design system, keeping everything consistent and scalable as we grow, and I’m hands-on with QA and release processes to ensure we hit high standards for usability and accessibility. In short, I’m there at every stage to maintain continuity and quality.